IBI Group - Martyn Bassett Associates

Looking for a Growth & Product Marketing Director to join their innovation lab and lead multiple digital marketing projects for a new suite of products.

The Search Statistics

Number of days to the first round of resumes: 8
Number of candidates considered: 20
Number of candidates interviewed: 15
Number of business days to complete the search: 144

The Search

Our client was looking for a Director, Growth & Product Marketing to join their innovation lab and lead multiple digital marketing projects for a new suite of products.

IBI Group’s Innovation Lab was launched to build software that would support the core business and establish new revenue opportunities outside of the traditional core business. The company needed a software marketing leader who would create the strategy and roadmap to drive demand and growth.

The Client

Prior to its merger with Arcadis, IBI Group was a publicly-listed architecture, engineering, planning, and technology firm with over 60 offices in 12 countries across the world. This technology-driven firm believes cities in the future must be designed with intelligent systems, sustainable buildings, efficient infrastructure, and a human touch.

Search Requirements

This role reported to the Global Director of Innovation and required experience leading vendor relationships, GTM strategies, sales enablement, digital marketing, paid media, demand generation, thought leadership, events, webinars, and SEO was required.

It was also essential for all candidates to have B2B SaaS product marketing experience and be comfortable establishing product marketing and growth thinking initiatives. Experience with people management and excellent leadership skills were also required.

The Hire

The chosen candidate had over 8 years of growth marketing and B2B SaaS startup experience. They had lead growth marketing initiatives for various B2B tech startups helping them generate revenue by managing complex full-scale marketing strategies and execution. These included; lead generation, demand generation, paid media, product marketing, influencer marketing, GTM strategy, brand strategy, SEO, SEM and competitive intelligence

In their previous role, they built a marketing team from scratch to 14 and managed a paid media budget of $15 million per year as well as led growth marketing initiatives.

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