Crypto Company - Martyn Bassett Associates

This crypto scaleup was in need of their first design leader to revamp their product and brand

The Search

Until this search, the product in market was a working version1, but it no longer represented the stage of the business nor the user persona of their customers. The decision was then made to bring the design function inhouse as part of a UX transformation for both the product and brand. The mission of this hire was to make decisions about the user experience, the esthetic and how best to execute these brand/product changes.

The Client

Making moves in the crypto economy, this company is poised to be one of the largest crypto companies in North America. As a result of a recent raise of capital, they are making a number of strategic hires including this Design Lead role.

Search Requirements

We were seeking a Design Lead with a strong visual point of view and experience designing digital products used by millions of consumers. A background designing digital financial services products (banking, wealth, insurance and/or crypto) was essential. This hire needed to be able to work strategically with stakeholders, on the big picture, as well as execute on the details.

The Hire

This hire had 12 years of employment experience working in product strategy, research, UX and visual design for both B2B and B2C products and experience across a broad cross section of digital solutions delivered in web and through native mobile experiences.

As a Lead Designer for a high profile organization they provided design thinking leadership and coaching to other working Designers and was responsible for the design of a financial services product with applicable use cases to our client. They also had their Bachelors & Masters Degrees as well as numerous design and product related professional development certificates.

“We had a phenomenal experience working with Martyn Bassett Associates. We were impressed with the level of care, understanding of our team dynamic, and their respect for the creative field; especially their comprehension of the different motivating factors when working with designers.”

– Co-Founder & CEO

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