We were recently engaged by a client to conduct a search for a Content Marketing Manager. Our B2B SaaS client is a seed-funded startup that leverages AI to help enterprise businesses better manage risk exposure.
We presented 3 candidates:
The Content Curator – $80K Base
- 5 years of B2B SaaS content marketing experience
- Owned end-to-end content creation (including social media, email, blogs, landing pages and video)
- Built the brand foundation, narrowing their IC and helping achieve product-market fit
- Key achievements:
- 3x revenue
- 600% increase in organic search
- 3x increase in LinkedIn followers
- Drove 400+ MQLs from a single webinar
- Grew the marketing team from 2 to 6 people
- Created strategic content and supported a Series A raise of $17M
- Bachelor of Commerce
The Metrics Maven – $90K Base + 10% Bonus
- 6 years of B2B & B2C content marketing and SEO experience
- Owned end-to-end content creation (including email, blogs, SEO and demand gen)
- Reporting to the CMO, where they achieved:
- 95% increase in website traffic
- 55% increase in MQLs
- 32% increase demo bookings
- Multiplying keyword value of monthly organic blog search traffic from $49 to $91k
- Boosted website’s total organic keyword rankings by 44%
- Bachelor of Arts, English
The Hire
- 6 years of B2B SaaS content marketing experiences with complex products similar to our clients
- Owned end-to-end content creation (including social media, email, blogs, ebooks, whitepapers, videos and sales enablement)
- Built the content strategy and buyer’s journey focusing on leads gen and increasing organic traffic
- Key achievements:
- Increased annual MQLs from 15 to 50+
- Managed a junior employee
- Rebranded and relaunched a new website that achieved:
- 90.6% increase in pageviews
- 105.5% increase in sessions
- 60% increase in Google (organic) traffic
- B.A. (Hons.), English
To attract and land this candidate our client offered a $120k Base.
As you can see, compensation for these candidates varied based on the length and scope of experience, as well as their ability to thrive in similar environments. For organizations and job seekers alike, it can be challenging to understand what a particular position should pay. Often, it’s a calculation between salary surveys that lack all context, what a person has earned in the past, and ad hoc conversations with others in the field.
We share our market insights into current content marketing manager salary and compensation packages to highlight the contextual elements that makeup compensation, and to help our clients and candidates better understand the current market forces that affect earning potential.
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Is your organization hiring marketing talent? Book a consultation with our friendly and knowledgeable team today—we live and breathe the tech talent ecosystem, and can help you understand the market for the type of product leader you need.