A privately held subscription-based tech company recently engaged us to conduct a search for a senior-level B2B Marketing Manager who could build out and scale their digital and traditional channels.
We presented four candidates:
The Telecom Trailblazer – $100K Base + 20% Bonus
- 7+ years of experience in both B2B and B2C marketing for telecoms and SaaS companies
- Most recently, a Marketing Program Manager focused on strategizing and executing campaigns and leading a team of 2 direct reports
- Marketing campaigns included: ABM, affiliate, content, email, and branding
- KPIs:
- Reduced campaign execution time by 71%
- Increased retention by 5.5%.
- Increased sales conversion rate by 4.8%
The Demand Dynamo – $120K Base + 15% Bonus
- 7+ years of experience in B2B marketing for SaaS (Salestech, FinTech, and eCommerce) companies
- Most recently, a Demand Generation Manager focused on targeted marketing campaigns for the Manufacturing, Automobile, Oil and Gas, and Utilities sectors
- Marketing campaigns included: ABM, Email, SEO, paid, content, and events
- KPIs:
- Increased marketing pipeline by 27%
- Increased ROAS by 75%
- Increased in email campaign CTR by 48%
The Global Go-Getter – $150K Base + Variable Bonus
- 10+ years of experience in B2B marketing for SaaS companies
- Most recently, a Brand Manager focused on creating integrated marketing campaigns, expanding into international markets, and leading a team of 8 direct reports
- Marketing campaigns included: SEO, SEM, programmatic, website, upsell initiatives, and global market expansion
- KPIs:
- Generated new international user growth by 30%
- Increased new revenue growth in the US by 13%
- Increase branded search by +150%
The Hire
- 15+ years of B2B marketing experience for telecom and MAANG companies
- Most recently, a demand gen and performance marketer focused on creating integrated marketing campaigns across three key segments (startups, SMB, and enterprise) and leading a team of 3 direct reports
- Marketing campaigns included: email nurture, paid media, PPC, SEO, customer events, industry conferences, and channel enablement
- KPIs
- Increased MQLs by 110%
- Grew SQL pipeline creation by 128%
- Created $25M in sales-qualified pipeline with a $1M campaign budget
To attract and land this B2B Marketing Manager candidate, our client offered a $160 Base + 15% Bonus.
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For both job seekers and employers it can be challenging to understand what a particular position should pay. Often, it’s a calculation between salary surveys that lack all context, what a person has earned in the past, and ad hoc conversations with others in the field.
We’re sharing these B2B Marketing Manager salary insights to highlight the contextual elements that makeup compensation, and to help our clients and candidates better understand the current market forces that affect earning potential.
Our Recruiters conducted this targeted search on behalf of our client, seeking out candidates who fit the requirements of the role and diligently qualifying them to present only the very best talent.
Is your organization hiring key marketing talent to drive growth and scale? Book a call to learn more about our Marketing Recruitment Practice.