The Basics of Talent Acquisition
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The Basics of Talent Acquisition

As a tech-focused recruitment firm helping build teams that drive growth across Sales, Marketing, and Product, we invest a tremendous amount of time refining our skills. Since no one ever went to university for a degree in Executive Search, our industry has come up with clever ways to mentor junior Recruiters and build recruitment best practices. One of…

The State of Cyber Security Recruiting: 2022 Report
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The State of Cyber Security Recruiting: 2022 Report

In early 2021, we shared the state of recruitment for cybersecurity product talent and it’s interesting to look back on that time versus where we are today. Despite the publicized changes to the economy, for the tech sector, not much has changed when recruiting cybersecurity talent. Whether product, sales, or solution delivery talent, the current cybersecurity recruitment…

Hiring a Sales Leader after a Series A Round
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Hiring a Sales Leader after a Series A Round

While our firm has become synonymous with our very successful Product Practice, Martyn Bassett Associates was founded building sales teams that drive revenue for B2B SaaS companies. Since our inception, we’ve been placing VP Sales candidates for some of the world’s most innovative tech companies in martech, analytics, CX, ERP, financials, WHS, and banking software. In…

Why We Love Recruiting in Kitchener
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Why We Love Recruiting in Kitchener

As a Toronto-based recruitment firm in business for 20 years, much of the work we’ve done has been across the GTA (Great Toronto Area), but a defining moment in Martyn Bassett‘s career came actually from Kitchener-Waterloo. Martyn answered an email from the CEO’s EA, who needed to scale a sales team across the US. This company had…

How a Company Hired a VP Product in 33 Business Days
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How a Company Hired a VP Product in 33 Business Days

We often cite this VP Product Management search when we meet employers who ask us “how long is this going to take?”  Because a big part of the answer is … it depends on you! All employers believe: A VP Product search is one of the most critical hires they will make in a year They are willing…

Do Yourself a Favour and Don’t Make the Offer!
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Do Yourself a Favour and Don’t Make the Offer!

As a Founder/CEO you are accustomed to negotiating. You get excited ‘talking numbers’ and ‘winning the deal’. However, our 20+ years recruiting talent for start-ups has taught us that there are some deals you just don’t want to be negotiating, and offers of employment to join your company are one of them. Why? If we were to…

Why Most Founders Engage Us for their VP Product Search
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Why Most Founders Engage Us for their VP Product Search

Finding a VP of anything can be tough. The more senior the role, the more expectations and requirements a candidate needs to have – none more so than a VP of Product. Hiring a Product Leader to come in and take over the reins and direction of your product can be a daunting and stressful task. This…

Don’t Hire a VP Sales Without These 4 Traits
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Don’t Hire a VP Sales Without These 4 Traits

Hiring a VP of Sales can be a tricky process as most good salespeople know how to sell themselves. Seeing through this well-presented persona is one challenge, but for many startups, hiring becomes even more complicated due to the fact their organization might be at a different level of sales maturity then what a top…

Exploring B2B SaaS Senior Product Manager Salaries
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Exploring B2B SaaS Senior Product Manager Salaries

We were recently engaged by a client to conduct a search for a Senior level Product Manager. Our client is a Toronto-based B2B SaaS vendor that sells their platform to large enterprise customers across multiple industries. They are a Series B funded start-up, currently in the process of scaling. Our client was looking for a…

Marketing Communications Manager: Salary Insights
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Marketing Communications Manager: Salary Insights

We were recently engaged by a client to conduct a search for a Marketing Communications Manager. Our client is a B2B SaaS vendor serving enterprise customers. They are a profitable company which employs approximately 150 full time employees, and has been in business for 15 years. Our client was looking for an experienced Marketing Communications…

Senior Application Specialist: Salary Insights
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Senior Application Specialist: Salary Insights

We were recently engaged by a client to conduct a search for a Senior Software Engineer. Our client is a B2B software vendor providing end-to-end employee journey solutions for the HR industry, with a large footprint in a specialized vertical. This privately held company has been in business for about 15 years, and employs approximately…

Product Marketing Manager: Salary Insights
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Product Marketing Manager: Salary Insights

We were recently engaged by a client to conduct a search for a Product Marketing Manager. Our client is a Series A funded startup, with a B2B2C native mobile app in the ed tech space, selling across North America. Our client was looking for someone who had owned Product Marketing for a similar business—specifically a…

Senior Product Manager: Salary Insights
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Senior Product Manager: Salary Insights

We were recently engaged by a client to conduct a search for a Senior Product Manager. Our client is a Series B funded Canadian B2B software vendor, which provides an integration platform for the retail industry. Our client was looking for a Senior Product Manager with API integration experience, a background in commerce, and a…

Chief Revenue Officer: Salary Insights
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Chief Revenue Officer: Salary Insights

We were recently engaged by a client for a search for a Chief Revenue Officer. Our client is a rapidly scaling, well-funded startup in the B2B retail space. Our client was looking for a CRO who could lead the organization through exponential growth. The ideal candidate had a track record of scaling high-growth organizations rapidly….